Copy of Copy of Keen Decision Systems

Keen partnered with Growthing to refine its strategic positioning, competitive differentiation, and future growth strategy. Keen, a marketing mix modeling (MMM) and predictive analytics provider, needed to elevate its presence among mid-market and challenger enterprises, enhance brand equity, and explore strategic growth opportunities.

• Interviews: Key management, advisors, and customers were interviewed to gain direct insights into Keen’s operational strengths and areas for improvement.

• Market Research: Growthing conducted extensive market research to evaluate the MMM landscape, highlighting trends, client needs, and opportunities to enhance customer lifetime value and improve operational efficiency.

• Competitive Analysis: Growthing helped Keen identify areas of differentiation by analyzing competitor offerings, highlighting how Keen’s forward-focused predictive capabilities and cost-effective solutions could address unmet needs in the market.

• Workshop: Conducted a collaborative session with Keen’s executive leadership teams to align on unique value proposition, competitive differentiation, and refine key messaging by customer and vertical segment.

Keen’s Objective	Growthing Delivered
Assessing Keen's Current Market Position	Through a study of 150 respondents, Growthing aimed to understand Keen’s current market position relative to competition as well as understand buyer intent.
Refining Competitive Positioning	Growthing emphasized Keen’s differentiation as a cost-effective, predictive analytics in media mix modeling provider with deep consultancy support, targeting cost-conscious challenger brands.
Expanding Growth Channels	Identifying avenues expansion through partnerships, marketing, and operational improvements and refining of messaging for ICP segments and verticalized go-to-market approach.
Future Growth Planning	Developing strategies to align operational improvements and market positioning with long-term organizational goals and vision.